When preparing an immigration business plan, the marketing strategy is often neglected. But a sound marketing strategy is more than just an add-on — it is a key element that can bolster a visa application substantially. Here’s why:
Proving the Viability of Your Business
A strong marketing strategy is a plan for attracting and retaining customers giving an indication of sustainable growth potential. Clear evidence that a business is set to trade in a competitive market is valued by immigration authorities.
Target Market Clarity
Immigration Segmenting out your target audience shows that the applicant has a firm grasp of who they’re serving. The business has a reasonable expectation of profitability; this is what reassures USCIS.
How to use Competitive Analysis
Incorporating competitor insights into your marketing strategy will help demonstrate how your business will stand out among your competitors and gain market share. This is crucial in proving sustainability.
Human Resources and Finances – Marketing Department Budget
For example, a marketing plan with detailed budgeting for promotions, advertising, and branding would show the applicant’s willingness to invest in customer acquisition and grow their business.
Aligning with USCIS Standards
Crafting an accompanying marketing strategy that aligns with the unique requirements of the visa in question (job creation for EB-5 or business viability for E-2, for example), is one way to ensure compliance and fortify the case for approval.
Business Plan Tip: Address how the business will contribute to the local economy, and create jobs.
We marry smart marketing with USCIS-compliant business plans for applications that are persuasive and compliant, at SCUDO Consulting.
Let’s connect the dots between great ideas and immigration success. Connect with us today!