Location as a factor of success

LOCATION, LOCATION, LOCATION… Such a Critical Factor in Retail It is very common to hear in the US the 3 most important factors for business success are 1) location, 2) location, and 3) location. This is a definite indication of the importance of how location impacts the potential of your business to succeed. Any wonderful business initiative, inadequately located, will struggle, to say the

Market Segmentation: The Dilemma of Serving Everyone or Just a Segment of the Population with Common Elements

The reality is that the world is a very diverse place. Every group, society, culture, has needs, likes, preferences and different customs. This holds true when talking about such a diverse society like the American one. Another reality is that for a product to be successful, it must address or lessen a problem, or attend to a need that is not well attended by