Market Segmentation: The Dilemma of Serving Everyone or Just a Segment of the Population with Common Elements

The reality is that the world is a very diverse place. Every group, society, culture, has needs, likes, preferences and different customs. This holds true when talking about such a diverse society like the American one. Another reality is that for a product to be successful, it must address or lessen a problem, or attend to a need that is not well attended by