F ranchises play an important role in the American economy. According to the International Franchise Association1, there are over 760 thousand franchised businesses in the United States by January of 2018, as seen in the attached graph. Since the US economy recovered from the 2008 recession, the number of locations has grown steadily, with a total of 9% between Jan. 2013 and Jan. 2018;
The reality is that the world is a very diverse place. Every group, society, culture, has needs, likes, preferences and different customs. This holds true when talking about such a diverse society like the American one. Another reality is that for a product to be successful, it must address or lessen a problem, or attend to a need that is not well attended by
One of the most common questions entrepreneurs have is, should I buy an already existing business or start one anew? When we make the decision of jumping into the business world, or jumping into an entirely new market, one of the crossroads we’ll have to travel through will be either buying an already running business or starting one from scratch. As with everything, this